Digital marketing is a term that refers to the use of digital media and technology to promote products or services. Digital marketing includes search engine optimization (SEO), web analytics, social media marketing and mobile advertising.
Digital marketing is also known as online marketing or e-commerce marketing. It has been defined as “the process of attracting, engaging and converting leads into sales through online channels.“
Digital Marketing Benefits:
1) Increased Conversion Rate: Digital Marketing helps you gain new customers in a cost effective and efficient way. You can use various channels like email, website, SMS etc., which will help you increase your conversions rate from website visitors to leads.
2) Increase Brand Awareness: Digital Marketing helps you increase brand awareness among your target audience by creating content for them on various topics related to your business including product features, benefits etc., so that they can easily understand about your company’s services/products.
3) Improve Brand Value: Through digital marketing campaigns, you can improve brand value by creating relevant content for your target audience based on their interests.
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